Selected work
Work that connects the whole business.
The strongest work rarely begins and ends with one deliverable. These projects show how strategy, customer experience, brand, digital platforms and implementation come together.
Deeper partnerships
More than a collection of finished websites.
Each featured project involved a different mix of commercial thinking, brand development, customer journeys, website work and ongoing support.
Movement specialist · Fulham, London
Tanya Wyatt
One of my longest-standing client partnerships, supporting the continued evolution of Tanya’s business, positioning and digital presence.
- Business and brand strategy
- Repositioning
- Messaging and copy
- Website design and build
- Customer journeys
- Ongoing implementation
The work: Developing a clearer movement-specialist proposition and a website that serves private clients while also supporting professional referrals from healthcare practitioners.
View live website
Leadership, training and consulting · South Africa
Graeme Lategan & GL Training
A long-standing partnership spanning the growth of an accredited training business and the development of Graeme’s distinct public-facing leadership brand.
- Business strategy
- Repositioning
- Brand development
- Messaging and content
- Website design and build
- Ongoing business support
The work: Building two connected but clearly differentiated digital presences, then supporting the strategy, content, systems and implementation behind both businesses as they have evolved.
Water technology · South Africa and global
Wellan 2000
A technically complex product needed a clearer commercial story, stronger customer pathways and practical digital support for both end users and resellers.
- Business and brand strategy
- Positioning and messaging
- Website design and build
- SEO and content
- Customer journeys
- Reseller systems
The work: Connecting the technical product, commercial proposition, website, sector-specific customer journeys and reseller infrastructure into a more coherent business system.
View live website
Pilates and teacher training · Paris
Studio 15 Pilates
An established bilingual Pilates studio needed a more coherent brand and digital system across classes, professional teacher training, events and ongoing communication.
- Strategy and repositioning
- Rebrand
- Bilingual website
- Customer journeys
- Campaign content
- Ongoing digital support
The work: Creating a more distinctive, consistent presence while supporting the practical detail of a busy studio communicating with both French- and English-speaking audiences.
View live website
Business coaching and thought leadership
NeuroEntrepreneurs
A wide-ranging body of ideas needed a sharper proposition and a brand system that could make complex business thinking feel practical, human and memorable.
- Business strategy
- Repositioning
- Brand identity
- Messaging and copy
- Website design and build
- Ongoing implementation
The work: Developing the strategic and creative system around Miles Harrop’s thinking, then carrying it through the brand, website, content structure and wider business implementation.
View live website
Florist and gift shop · Gqeberha
Petals Floral & Gift Studio
A long-established local florist needed a digital storefront that reflected the care behind the business, made online ordering easier and built confidence with local and overseas customers.
- Business and brand strategy
- Repositioning
- Brand development
- E-commerce website
- Customer journey
- Ongoing support
The work: Bringing the brand, online shop, product structure, messaging and conversion journey together around the real reasons customers choose Petals.
View live websiteFurther selected work
Different businesses. Different commercial needs.
The format changes with the business, but the principle remains the same: understand the real need, connect the right pieces and make the work useful.
RedX Bikes
Electric bikes · South Africa
Brand and website direction, conversion-focused messaging, SEO and practical support for the next stage of the business.
View live website
Candor Capital
Specialist finance · South Africa
A completed website and digital application project, including the customer journey and supporting corporate communication.
View live website
Fire by Design
Metalwork and home products · South Africa
E-commerce website development, product structure and a clearer online buying journey for a specialist product business.
View live websiteAlso in the portfolio
Distinct brands in the same sector.
A shared industry does not require a shared identity. Each business needed its own positioning, personality and digital presence.
Hemera & Aerial Active
Two distinct rebrands, website strategies, website builds and SEO foundations for London pole studios serving different audiences.
Your project may not fit neatly into one category either.
If the challenge crosses strategy, systems, customer experience, brand or implementation, that is usually a useful place for us to begin.
